Aellē Digital runs acquisition for the behavioral health programs that never worry about census. Paid media. Organic. AI search. The local map pack. All of it on AellēX, the platform that has traced 37,200+ admissions to the dollar that produced them.
Programs hire an agency or they buy software. Our partners do neither. They get an operating company with its own platform, one category of expertise, and the numbers move because the two were never separate.
The best paid media in behavioral health. Organic authority. AI answer visibility. Local map pack dominance. Intake automation and creative. $64M+ in managed media across 27 markets, operated daily, in your accounts, by the team that wrote the category's standard.
Proprietary. HIPAA aligned. Built for this category and nothing else. Lead capture, AI follow up, call and form tracking, intake routing, scheduling, reporting. Multi-touch attribution underneath all of it, 96.2% of admissions traced, so every dollar is tied to the patient it placed into care.
An agency without the platform is guesswork. A platform without the agency is a dashboard nobody acts on.
There are programs in your market that will never struggle with census. Not because their outcomes are better. Because their infrastructure is. They appear first in every search. Every inquiry is answered in 22 seconds, against a category median of three hours forty. Every dollar is traced to the admission it produced. And because the system records every patient reached and every gap between needing care and receiving it, those programs access funding their competitors do not know exists. Aellē builds that infrastructure. We have deployed it for more behavioral health programs than any organization in this space, and the gap between the programs running it and the programs that are not widens every quarter.
Aellē Digital operates the full acquisition stack. Five disciplines. One firm. One outcome, patients placed into care.
When a family searches for treatment, the top result decides the trajectory of that inquiry. We own that position, calibrated to admissions intent and tracked to the confirmed admission, at a blended $618 per admission, 35% below category.
The decision to seek treatment unfolds over days. Families research, hesitate, and return to the program they trust. We keep your program present and credible at every step of that return.
The next generation of patients is already on TikTok. Most programs are not. We build compliant, trust-first campaigns while the channel is uncrowded and the advantage still exists.
Paid stops when you stop paying. Organic compounds. We build dominance across every surface a family looks, traditional search, AI generated answers, and the local map pack. Partner programs are cited in AI answers 38.4% of the time.
Aellē directs programs into the capital their daily operations already qualify them for. Funding becomes a byproduct of running well, not a separate pursuit.
We map your market, your competitive position, your intake gaps, and the access-to-care opportunities you are positioned to close. Every architecture decision follows from this.
AI response in seconds. HIPAA compliant follow up. Call routing tied to admissions data. 61% of inquiries arrive after hours. Most programs lose them in the first five minutes. We close that window before we spend a dollar.
Campaigns launch across every channel your patients use, built on admissions intent, calibrated to your programs, tracked to outcomes from day one. 10,000+ launched to date. Not impressions. Not clicks. Admissions.
Your acquisition operation centralizes into AellēX. Every lead, call, follow up and outcome visible in real time, from the first search to the confirmed admission. Leadership decides on data, not instinct.
We cut what underperforms. We compound what converts. We test without being asked. You will not learn something stopped working from a monthly report. It will already be fixed. 90%+ of partners stay, which is the only retention number that matters.
CPA by channel, campaign and program. Live in AellēX, always. The question your board asks every quarter has a precise, permanent answer.
AellēX is our software, built for one category and nothing else. It is where the acquisition operation lives. Every lead captured, every follow up sent, every call and form tracked, every intake routed, every admission attributed, in one HIPAA aligned system. It is how we answer the only question that matters. Which dollar produced which patient. 37,200+ admissions attributed, 28% more than a year ago. Every figure below is live.
Behavioral health funnels that route a family to the exact level of care they need, built per program, per market, per level of acuity.
Every call and every form tracked to the campaign, keyword and creative that produced it. Nothing arrives unattributed.
Personalised follow up fires within seconds and keeps working across text, email and call until a human connects. No extra burden on your team.
Scored on intent and insurance, routed to the right coordinator, scheduled in one place, with every attempt, outcome and timestamp logged.
Multi-touch attribution from first search to confirmed admission, live, broken out by channel, campaign, keyword and program.
PHI never reaches an ad platform. Hashed server-side conversions, encryption in transit and at rest, role-based access, full audit logging, BAAs in place.
Omni-channel across Google, YouTube, Meta, TikTok and Bing · built for SUD, mental health, dual diagnosis and high-acuity care
Admissions staff keep working where they already work. Attribution happens underneath.
Every program on AellēX gets a layer that reads its own data, explains what is happening, and surfaces the opportunity and the risk before the pacing cycle closes. Not a media buyer. Not autopilot. A trained analyst pointed at the acquisition data, waiting when you log in.
Google Search is producing the highest quality admissions this period. Cost per admit fell 18% week over week as branded query volume grew. Meta CPM is up 23% across recovery audiences, but admit conversion is holding because intake response time stayed under 30 seconds. Bing performance on non branded queries is concentrated in a single high intent cluster, which creates concentration risk if that cluster softens.
Google exact match is converting at 5.8x while Meta broad sits at 4.2x. Moving 15% of Meta broad spend to exact match projects six to nine additional admits per month at current CPA.
Two new competitors entered "rehab near me" auctions across multiple metros this week. Bid pressure should compress the current cost advantage within two to three weeks.
Bing non branded volume is 74% concentrated in one keyword cluster. If it softens, admit volume drops with no buffer. Diversifying across two to three clusters stabilizes it.
AellēX runs on its own. Subscribe to the platform, connect your channels, and keep your team where it is. Most programs start there. The ones that pull furthest ahead hand us the operation and let the people who built the software run the media inside it.
The operating system, deployed against your program, run by your team. Attribution, intake automation, AI search tracking and grant documentation from day one.
The same platform, with Aellē operating the acquisition inside it. Media, creative, intake workflow and grant capital handled by the people who can see every signal the system produces. This is where the performance actually separates.
Six stages between a search and a first day of care. Most programs see the first and the last. AellēX sees all six. Across the platform, 21.1% of inquiries become admissions, 2.4x the category median, and every dot below is a person moving through a real pipeline. Every one that falls away is counted.
Real programs. Real results. An average 622% increase in inquiries, every outcome traced to the admission that produced it.
For the first time, I know exactly where every admission comes from. That intelligence changed how we run the entire organization. The data the system generates also helped us access grant funding we didn't know we qualified for.
We'd tried three vendors before Aellē. Honestly, I was skeptical going in. But they could tell me what produced an admission on day one. Nobody else could do that. It's a completely different kind of accountability.
I didn't expect the speed. Under 90 days and we went from invisible to the first result people see in our market. The inquiries we're getting now are from channels we'd never touched before.
My team actually uses the platform. That sounds simple but it's everything. One place, everything visible, no confusion. We made decisions last quarter we couldn't have made before. We finally had the numbers.
I'll be honest. I thought physician referrals were just how behavioral health worked. Aellē built us a direct channel from scratch. Six months later it was bigger than our entire referral network. I still find that remarkable.
We went live and the system just worked. Not perfectly on day one. Nothing is. But it improved every week without us having to chase anyone. That consistency is what I'd been looking for for years.
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A number you cannot inspect is marketing. Every figure on this page is produced by a method, so here is the method, including where it stops.
An admission is credited when a confirmed intake links back to an identified lead record, and that record carries at least one captured touchpoint. Touchpoints are stored individually and never collapsed, so first touch, last touch and everything between are reported separately, because they answer different questions.
Where a lead arrives with no recoverable touchpoint it is reported as unattributed rather than assigned to the nearest plausible channel. Unattributed volume is published, not hidden.
Channel spend divided by admissions attributed to that channel over the same window, with no reallocation of overhead and no exclusion of underperforming campaigns. Blended cost per admission is total spend over total admissions, so it always reconciles against the channel table rather than sitting beside it.
Citation rate is measured against a fixed question set, from a controlled location, on recorded dates, across named engines. A single check is never treated as a result. Where an engine changes its retrieval behaviour, the baseline is reset and disclosed rather than quietly carried forward.
Correlation on a controlled measure is not proof of sole causation. Referral relationships, clinical reputation, payer contracts and seasonality all move census, and none of them are ours. Where census rises during a market wide shift, we say so.
Figures shown on this page are platform averages across partner programs. They are not a projection for any individual program. Your numbers come from your audit.
The programs that establish AI search authority, intake automation and omnichannel dominance in the next 18 months will hold an advantage their competitors cannot close. We are in 27 markets across 9 states, and selective about who we build for. If your program intends to lead its market, the conversation starts here.
That search was the hardest thing they did all week. Maybe all year. What they found on the other side of it changed everything.
Behind every admission is a person who finally found the courage to ask for help. Sometimes it's a family searching for someone they love. We exist to make sure that when that moment comes, our partner programs are impossible to miss.
The people searching for behavioral health care are not shopping. They are desperate. They are exhausted. Our job is to make sure they find the right program, and that every step from that first search to their first day of care feels effortless.
One call, or one email. No pitch deck. A direct conversation about your program, your market, and what we will build.
The fastest route is a 30 minute call. We review your current acquisition setup and show you exactly where the gaps are, before anyone signs anything. Prefer to write first? Email or call the team directly and a person replies within one business day.
Book a strategy callOperational intelligence on patient acquisition, access to care and admissions infrastructure. Monthly, for the operators who need to know first.