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About Aellē Digital

Our partners stopped talking about marketing. They talk about capacity.

Behavioral health has a structural patient acquisition problem that nobody had built a real solution for. Millions search for treatment every month. Most of the programs best positioned to help them are invisible in those searches. The gap between the programs that reach patients and the programs that do not is not clinical. It is operational.

Behavioral health only Operators, not generalists HIPAA aligned SOC 2 Type 2 Century City, Los Angeles
Why Aellē Digital Exists

The gap was never clinical. It was operational.

Programs outranked by directories. Inquiries left to cool for forty seven minutes. Referral relationships that can end overnight and take a census with them. None of that is a marketing problem, which is why marketing never fixed it.

What we deploy

Media and platform, one system

AI search authority, automated intake, precision campaigns, referral pipeline integration and full attribution intelligence, built as one system rather than five vendors.

Why it is defensible

Years of operational depth

The compliance architecture and technical infrastructure required to do this correctly took years to build inside this category. It is not replicable from the outside.

What it produces

Admissions, and the record of them

Every patient reached, every inquiry captured, every gap between needing care and receiving it that the program closed.

37,200+Admissions
attributed
$64M+Ad spend
managed
27Metro markets
across 9 states
90%+Client
retention
Operating Principles

How the Aellē team works.

Six commitments. They decide what we build, who we take on, and what we refuse to claim.

Admissions are the metric. Access to care is the mission.

Every confirmed admission is a person who needed behavioral health care and found it. The census number and the access to care impact are not separate things. They are the same thing, measured differently.

Behavioral health, exclusively.

We built Aellē for this category and have worked nowhere else. The compliance requirements, the patient journey, the referral ecosystem. What we know was built inside this industry rather than adapted into it.

Complete attribution, always.

Cost per inquiry, cost per intake call, cost per confirmed admission. By channel, by program, in real time. No vanity metrics, and no report that cannot be connected back to care delivered.

Systems compound. Campaigns expire.

We build connected architecture designed to get stronger every month it runs. More patients reached, more gaps closed, and a stronger record of the care delivered.

We grow with the programs we build for.

What we build takes weeks to construct and months to fully optimize. The system reaches its potential only when it is given the runway to compound, which is why we are honest about the timeline before anyone signs anything.

Accountable to outcomes, not hours.

If the system is not producing the admissions trajectory it should be producing, we find the failure and we fix it. An explanation is not a substitute for performance.

Selection

Who we build for.

Aellē Digital is selective. Not because we could not serve more programs, but because the infrastructure we build needs the right conditions to reach its potential. Here is both sides of that, plainly.

We build for programs that
Are committed to long term market leadership rather than a short term census fix Want complete visibility into every dollar spent and every admission produced Operate compliant, clinically credible programs with real outcomes to document Understand that infrastructure takes time to build and compounds once built Are ready to lead their market rather than participate in it
We are not the right fit for programs that
Need results inside thirty days, because infrastructure does not work that way Are looking for the cheapest option in the market Want campaigns running with no intake infrastructure behind them Are unwilling to share the outcome data full attribution requires Operate in ways that could not withstand compliance scrutiny Would rather manage several vendors than one integrated system

If your program is ready to lead its market, the conversation starts with a single call.

FAQ

Everything you would want to know about us.

The questions every serious program asks, answered directly.

We have worked with agencies before and it did not work. Why would this be different?

Most agencies run campaigns. Aellē, the platform, runs intake automation and full attribution. The Aellē team runs the media around it: paid search, paid social, organic and AI visibility, and creative. The result is not more spend. It is a different market position. If what you had before was a vendor managing campaigns with no visibility into what those campaigns produced, that was not infrastructure. It was rented activity.

What is Aellē and why does it matter for our program?

Aellē is the platform the entire acquisition operation runs on. Every lead, call, follow up and admission captured, attributed and visible in real time by channel, campaign and program. Your admissions team opens a working command center rather than a PDF. Leadership finally has numbers to decide on.

Our census is inconsistent. Can you actually fix that?

Census inconsistency is almost always an infrastructure problem rather than a marketing problem. Programs that struggle with it are typically invisible in search, slow to follow up on their own inquiries, and over reliant on referral relationships that can end overnight. We address all three structurally, not with more spend, but by capturing demand you already generate and converting it before it cools.

Is this HIPAA compliant? We cannot risk a compliance issue.

Yes, and it is not something added after the fact. HIPAA compliance is the foundation the system was built on. Every data point, intake interaction and communication is handled inside HIPAA aligned architecture.

Aellē is also SOC 2 Type 2 certified. We operate exclusively in behavioral health, so compliance is an operational requirement we have built around from day one rather than a checkbox.

We already have an internal marketing team. Do we have to replace them?

Not necessarily. We have worked alongside internal teams successfully. The conversation is about where attribution lives, because when campaigns run through several vendors without unified data you lose visibility into what is actually producing admissions. We can structure a model that works with what you have, provided data integrity is protected. We will be direct about what that looks like on the first call.

How soon will admissions move?

Intake infrastructure and initial campaigns typically go live inside the first thirty days. Most programs see qualified inquiry volume increase in weeks one through four. Meaningful admission attribution and organic authority build from months two through six. The most dramatic results come from programs that let the system compound, usually six to twelve months. We set accurate expectations first and hold ourselves to them.

What does the first 90 days actually look like?

We begin with a full market and infrastructure audit covering your competitive landscape, intake gaps, search coverage and access to care opportunity. From there we connect the platform to your intake and deploy campaigns in a sequenced rollout. You have a dedicated point of contact from day one and nothing goes live without your sign off. The first ninety days are the most intensive build phase. After that the system runs and compounds under daily management.

Is this just paid ads, or is there more to it?

Considerably more. Paid campaigns are one of the channels the Aellē team runs. The team also runs social presence, emerging reach and organic authority across SEO, AEO and GEO, and every channel feeds the platform's attribution, so you see exactly what each costs and exactly what it produces. Most partners describe the organic authority layer as the most valuable thing we built, because it compounds monthly and costs nothing to run once built.

We get inquiries but too many do not show up or convert. Can you help with that?

Yes, and it is one of the highest impact changes we make. The platform responds to new inquiries within seconds, sequences follow up across text, email and call routing, and re engages contacts that went cold. The gap between someone reaching out and someone receiving care is almost always a speed and follow up problem. The platform closes it structurally, so your admissions team stops chasing and starts converting.

We have multiple locations and are still growing. Can the system scale with us?

Aellē was built for it. Each location gets its own attribution, campaign architecture and market coverage, all visible in one dashboard. When you enter a new market we map the competitive landscape, build location specific search authority and sequence campaigns to your growth timeline. Programs that use us for expansion typically enter new markets with infrastructure already in place before the first dollar of media is spent.

What does this cost, and is it worth it for a program our size?

We do not publish pricing because the right investment depends on your market, program size and current infrastructure. What we can say is that we work with programs where the economics of a single additional admission justify the system, and for most behavioral health programs that bar is not hard to clear. You will get a direct, specific number on the first call, with a clear picture of what it produces and when. No vague proposals and no packages that do not fit.

The Window

The market is being divided right now.

The programs that establish AI search authority, intake automation and omnichannel coverage over the next eighteen months will hold a structural advantage their competitors cannot close. The Aellē team is selective about who we work with. If your program intends to lead its market, the conversation starts here.