Aellē Digital
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The Platform · AellēX

The Acquisition Operating
System, Now Visible.

AellēX is the patient acquisition operating system behavioral health programs run on. Every search, every inquiry, every admission tracked, attributed, and tied to revenue. Built for operators who measure in admissions.

Real-Time Attribution Generative Search Visibility Admission-Tied ROAS
aelle.io / terminal
AELLĒX
TERMINAL
Platform Aggregate · All Partners
0+
Admissions Tracked
0+
Active Programs
$0M+
Spend Managed
0x
Platform ROAS
Partner View
Partner Platform View
May 17, 2026 · Last 30 days
Active Multi-Program Real-Time
Admissions
0
0% vs. previous period
Cost Per Admit
$0
0% lower than benchmark
Ad Spend
$0K
across 0 channels
Program ROAS
0x
on admission revenue
Module Status · Platform
Attribution Engine0 admits attributed
Intake Automation0s avg response
Organic & AI Search0% citation rate
Grant Engine0 active drafts
Compliance LayerAll BAAs current
ReportingReal-time
AI Citation Rate · Last 7 Days
AI Overviews
0%
Perplexity
0%
Claude
0%
ChatGPT
0%
Acquisition Health Score
0/100
0 pts last 30 days
Top 8% of behavioral health programs
Attribution0
Intake Speed0
Compliance0
Diversification0
Live Activity
Intelligence Layer

An analyst on call, built into the platform.

Every program on AellēX gets an AI Intelligence Layer that reads its own data, explains what is happening, surfaces opportunities and risks, and answers questions in plain language. Not a media buyer. Not autopilot. A trained analyst pointed at your acquisition data, available the moment you log in.

Partner Intelligence Layer
Analyzing program performance · Updated 4m ago
● Active
What's happening
Google Search is producing your highest-quality admissions this period. Cost per admit dropped 18% week over week as branded query volume grew. Meta CPM is up 23% across recovery audiences, but admit conversion is holding because intake response time stayed under 30 seconds. Bing performance on non-branded queries is concentrated in a single high-intent keyword cluster, which creates concentration risk if that cluster softens.
Suggestions for your team
Opportunity
Google Search exact-match is converting at 5.8x ROAS while Meta broad audiences sit at 4.2x. Rebalancing 15% of Meta broad spend toward Google exact-match projects 6 to 9 additional admits per month at current CPA. Worth a media review before next pacing cycle.
Watch
Two new search competitors entered "rehab near me" auctions across multiple metro markets this week. Bid pressure is likely to compress the current Google CPA advantage within 2 to 3 weeks. Flag to media teams to review bid ceilings and defensive bid strategy before next pacing cycle.
Risk
Bing non-branded performance is 74% concentrated in a single high-intent keyword cluster. If that cluster softens or competition intensifies, non-branded admit volume drops materially with little buffer. Worth diversifying coverage across 2 to 3 additional clusters this quarter to stabilize.
Ask anything about your acquisition data...
Why is Meta underperforming? Compare payer mix vs last quarter Forecast Q3 admissions Show me my best referral sources
What It Is

The operating layer between spend and admissions.

AellēX connects acquisition channels, intake, attribution, and compliance into one system measured against confirmed admissions, not impressions. The platform behavioral health programs run on inside Aellē.

01.
Attribution Engine

Which dollar produced which patient.

Every channel measured against confirmed admissions, not impressions or clicks. The single question every behavioral health board asks: "What is our actual cost per admission by channel?" — answered with confidence intervals, not estimates.

  • First-touch and last-touch tracked simultaneously
  • Confidence-scored attribution at the campaign level
  • Cross-channel deduplication built in
  • Live ROAS calculated against admission revenue
Channel Performance · Last 30 Days
ChannelSpendAdmitsROAS
Google Search$28,400235.8x
Meta$18,200114.2x
TikTok$13,80063.7x
Programmatic$13,40053.4x
Bing$4,20046.4x
Organic14
Referrals24
02.
Intake Automation

Every inquiry engaged before it cools.

Industry data shows response time under 5 minutes produces 80%+ higher conversion. AellēX responds in under 30 seconds, automatically, every time. Each inquiry is AI-scored on intent, insurance match, and program fit before a human ever sees it.

  • Sub-30-second SMS response, automated and HIPAA-aligned
  • AI lead scoring on intent, insurance, and clinical fit
  • Intelligent call routing to the right admissions counselor
  • Full pipeline visibility from inquiry to admission
Live Lead Queue · Active Inquiries
L-2841
Google Ads · BCBS PPO
94
New
L-2840
Meta · Aetna
87
Qualified
L-2834
Meta · Aetna
88
Admitted
Avg. response: 22s
Sub-30s: 99%
03.
Organic & AI Search

Visible where the next generation searches.

Most behavioral health programs are invisible inside ChatGPT, Perplexity, and Google AI Overviews. AellēX tracks citation rates across every AI surface and feeds back into the content infrastructure that earns those citations.

  • Citation tracking across Google AI Overviews, Perplexity, ChatGPT, Claude
  • SEO + AEO + GEO unified into one ranking system
  • Google Business Profile call, direction, and click attribution
  • Programmatic content generation for emerging query patterns
AI Citation Rate · Last 30 Days
AI Overviews
43.8%
Perplexity
33.3%
Claude
31.8%
ChatGPT
21.4%
04.
Grant Documentation Engine

Funding programs didn't know they qualified for.

The access-to-care data AellēX generates every day is precisely what grant funders require. Patients reached, zip codes served, insurance mix, diagnosis distribution, auto-formatted into SAMHSA, HRSA, and state grant submissions.

  • SAMHSA, HRSA, and state grant templates pre-built
  • Documentation auto-generated from operational data
  • Access-to-care reporting always audit-ready
  • 94% of partners successfully directed grant funding
Grant Pipeline · Active Applications
CCBHC Expansion
SAMHSA · 2026-06-15
$750K
Under Review
State Opioid Response
SAMHSA · drafting
$480K
64%
Behavioral Health Block Grant
Texas HHSC · awarded
$320K
Awarded
Mental Health Equity
RWJ Foundation · drafting
$150K
32%
Who It's For

Three operator profiles. One operating system.

AellēX is configured to the operational shape of the program. Three of the most common deployment profiles below.

Swipe
Multi-Location

Luxury group with payer mix exposure

Multiple locations and levels of care. Census across sites is uneven. High spend, opaque attribution. Payer mix tilts inconsistently across locations.

What AellēX produces
  • Per-location cost per admit by payer type
  • Reallocation toward commercial PPO sources
  • Census predictability across sites
  • Payer mix optimization
Single-Site

Detox or residential with census volatility

Bed occupancy swings week to week. Cost per lead climbing. Admit conversion unclear. A few sources drive most beds, none formally mapped.

What AellēX produces
  • True cost per admit by source
  • Sub-30-second response on every inquiry
  • Census stability via attributed channels
  • Visibility into actual admit-producing sources
Continuum

PHP, IOP, or OP with referral channel collapse

A primary referral channel has softened. Pipeline visibility fragmented. Length of stay and step-down progression untracked back to source.

What AellēX produces
  • Referral source diversification
  • LTV by channel including step-downs
  • Closed-loop attribution to discharge
  • Reactivation pathways for dormant referrals
How It Works

From first search to confirmed admission, in one continuous loop.

01.
Traffic
Inquiry enters
Search, social, organic, referral. Every channel routed into one system.
02.
Capture
Inquiry recorded
Form, call, or chat captured with full source attribution.
03.
Engage
Automated intake
Sub-30-second response. AI-scored. Routed to the right counselor.
04.
Pipeline
Managed to admission
Visible pipeline from new inquiry through qualification to admission.
05.
Admission
Confirmed
Admission recorded. Outcome tied to original source.
06.
Attribution
Calculated
Dollar in, patient out. Measured against confirmed admission.
07.
Optimization
Loop closes
Spend reallocated to channels producing admissions, not impressions.
What It Must Accomplish

The thresholds AellēX is built against.

Eight non-negotiable performance requirements. Every deployment is measured against these, not against feature checklists.

Response Speed

Under 30 seconds, every time

Every inquiry receives an automated, HIPAA-aligned response within 30 seconds of capture. Measured continuously, not averaged over windows.

Inquiry Retention

Zero inquiry loss

No inquiry is lost between channels, between systems, or between handoffs. Every signal preserved with full source attribution.

Attribution

Real-time, not retrospective

Attribution is calculated continuously as data flows in, not produced by month-end batch jobs. Decisions made on live numbers.

Compliance

HIPAA-aligned by default

PHI handled with BAAs across every vendor in the data path. Encryption at rest, encryption in transit, audit logging on every access.

Multi-Program

Built for parent organizations

Native support for parent companies operating multiple programs. Roll-up reporting, drill-down attribution, separate budgets per location.

Grant Funding

Documentation as a byproduct

Access-to-care reporting auto-generated from operational data. SAMHSA, HRSA, and state grant submissions ready without manual assembly.

Deployment

14-day onboarding

From signed agreement to live attribution data in 14 days. Onboarding is white-gloved. Handoff is structured. Time-to-value is measured.

Reliability

99.9% uptime

Infrastructure built on hosting with BAAs and observability. Incidents communicated transparently. Status published.

Measure the Gap

What an acquisition stack looks like before and after AellēX.

Before AellēX, behavioral health acquisition runs on disconnected ad platforms, intake spreadsheets, and gut-feel attribution. After AellēX, the same operation runs on a unified attribution layer with admission-tied ROAS. The Acquisition Health Score audit measures the gap before any commitment is made.

Before · The leaking stack
  • Cost per lead is tracked. Cost per admit is not.
  • Attribution lives in three platforms that don't reconcile.
  • Intake response averages 47 minutes vs. 5-min benchmark.
  • Insurance and program fit happen after the call.
  • Referrals tracked in someone's head or a stale sheet.
  • Marketing reports CTR. Leadership reports census. Disconnected.
  • LegitScript and HIPAA posture: unclear.
  • Spend decisions made on lead volume, not admits.
After · The unified system
  • Cost per admit calculated weekly, with confidence intervals.
  • One attribution layer across paid, organic, AI, referrals.
  • Sub-30-second automated intake response, HIPAA-aligned.
  • Insurance and program fit scored before counselor pickup.
  • Referrals tracked with measured contribution per source.
  • One report. Performance tied to admissions and revenue.
  • BAAs in place. Audit trail on every access.
  • Spend reallocated weekly on admit conversion.
Typical Before AellēX 34/100
Typical After AellēX 88/100

A 100-point composite measuring attribution quality, intake performance, compliance posture, and channel diversification. The free audit produces a personalized score with a 15-page breakdown of where the points are leaking.

Get Your Acquisition Health Score

15 pages. Personalized to your program. Free for qualified centers.

Integrations

Built to integrate with your stack.

AellēX is the layer between marketing spend and admissions. It connects to the systems your team already runs on, without ripping anything out.

Behavioral Health EHR / CRM
KIPU Sunwave Lightning Step BestNotes Salesforce Health Cloud HubSpot Zoho CRM Pipedrive Alleva Methasoft Sigmund AURA CareLogic TheraNest SimplePractice Athenahealth Epic
Analytics & Tracking
Google Analytics 4 Google Tag Manager Google Ads Meta Pixel Meta Conversions API Microsoft Clarity Hotjar Mixpanel Segment Looker Studio Tableau PostHog Amplitude Heap Adobe Analytics Search Console Bing Webmaster Ahrefs Semrush BrightEdge
Call Tracking & Communication
CallRail CallTrackingMetrics Invoca DialogTech Twilio Aircall Dialpad RingCentral Five9 Genesys Talkdesk Intercom Zendesk Drift

Custom integrations are scoped during onboarding. If your stack includes systems not listed here, AellēX has integrated against them in past deployments or can be configured to do so.

Three Ways Forward

See AellēX configured against your program.

If you are evaluating Aellē, book a strategy call and we will walk you through what AellēX would look like running on your acquisition data. If you are already operationally ready, request platform access and we will have you live within 14 days. If you want to see where your current acquisition stack is leaking before committing to anything, request a free Acquisition Health Score audit.