For rehab centres looking to reach individuals struggling with substance abuse, choosing the right digital advertising platform can make a significant difference. Two of the most widely used platforms—Google Ads and Facebook Ads—each offer distinct benefits and challenges, particularly in the sensitive and highly regulated niche of addiction recovery. In this guide, we’ll break down the differences between Google Ads vs Facebook Ads, focusing on their effectiveness for addiction recovery advertising, targeting strategies, cost efficiency, compliance, and return on investment.

Intent-Based vs Interest-Based: Understanding the Core Difference

The most fundamental difference between these platforms lies in user intent. Google Ads operates on a search-based model. This means that people who click on your ad are usually those who are actively searching for solutions—whether it’s “rehab centre near me” or “how to get help for addiction.” This high intent often translates into higher conversion rates, especially for services like addiction treatment.

Facebook Ads, on the other hand, work on an interest-based model. Users are shown ads based on their demographics, behaviors, and interests—even if they are not currently seeking help. While this can be powerful for awareness campaigns and retargeting, the immediate intent to take action might be lower.

So, when asking, is Google Ads better than Facebook Ads for rehab centres, the answer often depends on what stage of the user journey you’re targeting. For high-intent, bottom-of-the-funnel users, Google is typically more effective. For building brand awareness and trust, Facebook holds strong potential.

Cost Efficiency and Budget Allocation: What Should You Expect?

Cost is always a concern, especially for rehab centres operating within tight marketing budgets. Google Ads tend to be more expensive, particularly for competitive keywords like “addiction recovery” or “rehab near me.” However, you often get what you pay for—these ads can bring in users who are closer to making a decision, increasing the likelihood of converting clicks into actual consultations or admissions.

Facebook Ads, by comparison, often have a lower cost-per-click. This makes it easier to maintain a broader reach without exhausting your budget too quickly. But keep in mind: a lower CPC doesn’t always equate to better results. If your goal is to drive admissions and immediate action, the higher cost of Google Ads may actually offer better ROI.

To truly get the most out of either platform, your strategy should be informed by clear goals. Are you trying to increase awareness or fill program spots right now? Your answer will determine where your money is better spent.

Compliance and Regulations: A Barrier or a Blessing?

Running ads in the addiction treatment space comes with its own set of challenges—especially around advertising compliance. Both platforms enforce strict guidelines to ensure ethical advertising, but their approaches differ slightly.

Google Ads addiction services must be LegitScript certified before running campaigns in certain countries. This includes providing proof that your centre meets specific licensing, privacy, and ethical standards. This barrier can be frustrating, but it also protects your brand by ensuring you’re operating within best practices.

Facebook Ads similarly require LegitScript certification, particularly for addiction-related content. However, Facebook is known for being more unpredictable when it comes to ad approval. Even certified advertisers sometimes experience delayed reviews or rejected ads for vague policy violations.

Navigating these hurdles can be time-consuming, but it’s crucial. The integrity and reputation of your rehab centre depend on transparent and ethical advertising. Fortunately, working with experienced marketers who understand these nuances can make the process smoother.

Conversion Tracking and Campaign Analytics

Data is key when assessing whether your campaigns are delivering. Google Ads provides advanced tracking tools that allow you to monitor user behavior, from the initial click to completed actions like form submissions or phone calls. This makes it easier to measure success and adjust campaigns in real-time.

Facebook Ads also offer solid analytics, especially with the Meta Pixel, but tracking user behavior is generally more complex due to indirect intent. Additionally, recent changes in user privacy and data policies have made attribution more challenging on Facebook. Still, with the right setup, you can collect meaningful insights that inform your broader strategy.

If conversion is your primary metric for success, Google Ads addiction services might provide a more transparent and results-driven framework. But if your goal is to stay top-of-mind and build long-term relationships, Facebook offers unique strengths in engagement and community building.

Which One Is Right for Your Rehab Centre?

At the end of the day, the Google Ads vs Facebook Ads debate is less about which is universally “better” and more about which is better for your specific goals. Are you looking for quick conversions from people ready to take action? Then Google Ads may be your go-to. Are you hoping to foster awareness, build trust, and nurture future clients? Facebook Ads can play a critical role in that journey.

In many cases, the most effective approach combines both platforms. Use Google to catch high-intent users at the point of decision, and Facebook to build emotional connection and trust over time.

Final Thoughts

Whether you’re choosing Google Ads or Facebook Ads, understanding your audience and aligning your messaging is key. Rehab centres operate in a sensitive space where credibility, compassion, and timing matter deeply. That’s why having a thoughtful, strategic advertising plan is non-negotiable.

At Aellē Digital, we specialize in helping rehab centres create data-driven, ethical, and highly targeted campaigns across both Google and Facebook. Our team understands the unique challenges of marketing addiction recovery services and can help you navigate compliance, budget planning, and campaign optimization.

Whether you’re just starting out or looking to improve existing campaigns, Aellē Digital is here to support your mission of reaching and helping those in need. Contact us now and let us help you with your advertising goals.