Five systems.
One operating layer.

Audience architecture — the right people, not the most people

We build custom and lookalike audiences from your actual admitted patient data. The people most likely to seek care at your program — by geography, demographics, behavioral signals, and insurance type. HIPAA-compliant. No PHI passed to platforms.

Creative that builds trust — not urgency

Behavioral health audiences reject ads that feel predatory or rushed. We build creative that demonstrates clinical credibility, patient outcomes, and program character — the kind of content a family bookmarks and returns to before they call.

Retargeting sequences built for the behavioral health decision timeline

Someone who visits your site on a Sunday night and doesn't call isn't lost — they're still deciding. We deploy sequenced retargeting that re-engages them with the right content at the right moment, moving them toward intake without pressure tactics.

Compliant behavioral health creative — inside the guardrails

Meta and other platforms have specific behavioral health ad policies. We build every creative inside those guardrails — no stigmatizing language, no urgency-based messaging — keeping campaigns live and accounts in good standing.

TikTok campaigns built inside behavioral health ad policy

TikTok has specific and frequently-updated behavioral health advertising restrictions. We build every campaign inside those guardrails — compliant creative, appropriate targeting, and a monitoring system that flags policy changes before they affect active campaigns.

TikTok Search Ads — intent capture on the platform

TikTok's Search Ads capture users actively searching within the platform for mental health and addiction information. Intent-based traffic — not passive scroll — converting at rates that consistently outperform traditional TikTok placements.

Reddit — community credibility in behavioral health conversations

Behavioral health conversations happen on Reddit every day. r/addiction, r/mentalhealth, r/alcoholism. We place your program inside those conversations with content that contributes rather than interrupts, building trust before someone is ready to seek care.

First-mover advantage while channels are uncrowded

When Google Ads costs $400 per click in your market and TikTok costs $4, the programs that move first capture the most territory at the lowest cost. We move your program into emerging channels before your competitors realize the window exists.

Grant funding — your operations already qualify

Every inquiry captured, every patient reached, every gap between needing care and receiving it — AellēX documents all of it in real time. That documentation is precisely what SAMHSA, HRSA, and state behavioral health grant bodies are designed to fund. We identify the grants you qualify for, generate the documentation automatically, and submit on your behalf.

Revenue-based growth funding — built for behavioral health

Not a bank's qualification criteria. Not fixed repayment schedules that ignore how behavioral health actually generates revenue. Growth funding structured around your cash flow, your payer mix, and your reimbursement cycle. No equity. No personal guarantees. Capital in as little as 72 hours.

Automatic grant documentation from AellēX data

AellēX auto-generates grant-ready reports formatted to the specific requirements of each funder — SAMHSA, HRSA, state agencies, and private foundations each have different documentation standards. The system handles all of it, producing submission-ready documentation without manual reporting.

Ongoing eligibility monitoring and renewal management

Grant windows open and close. Eligibility requirements change. Aellē Capital monitors the full landscape of behavioral health grant opportunities and alerts your program when a funding window matches your operational data — before the deadline.