Aellē Digital
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The Platform · AellēX

The acquisition operating system, now visible.

AellēX is the patient acquisition operating system behavioral health programs run on. Every search, every inquiry, every admission tracked, attributed and tied to revenue. Built for operators who measure in admissions, not impressions. 37,200+ admissions traced to the dollar that produced them.

Real time attribution Generative search visibility Admission tied ROAS HIPAA aligned
What It Is

The operating layer between spend and admissions.

AellēX connects acquisition channels, intake, attribution and compliance into one system measured against confirmed admissions. Four modules, one data model, no reconciliation between tools.

01
Attribution Engine

Which dollar produced which patient.

Every channel measured against confirmed admissions rather than impressions or clicks. The question every behavioral health board asks, answered with a method rather than an estimate.

First touch and last touch tracked simultaneously, never collapsed Confidence scored attribution at the campaign level Cross channel deduplication built into the data model Live ROAS calculated against admission revenue
Channel performance · last 30 days
Google Search · $28,40023 admits 5.8x
Meta · $18,20011 admits 4.2x
TikTok · $13,8006 admits 3.7x
Programmatic · $13,4005 admits 3.4x
Bing · $4,2004 admits 6.4x
Organic14 admits organic
Referrals24 admits referral
02
Intake Automation

Every inquiry engaged before it cools.

Industry data shows response under five minutes produces materially higher conversion. AellēX responds in under thirty seconds, automatically, every time. Each inquiry is scored on intent, insurance match and program fit before a human sees it.

Sub 30 second SMS response, automated and HIPAA aligned AI lead scoring on intent, insurance and clinical fit Routing to the right admissions counselor, with full context Pipeline visibility from inquiry through admission
Live lead queue · active inquiries
L-2841 · Google Ads · BCBS PPO94 new
L-2840 · Meta · Aetna87 qualified
L-2834 · Meta · Aetna88 admitted
Average response22s avg
Under 30 seconds99% under 30s
03
Organic & AI Search

Visible where the next generation searches.

Most behavioral health programs are invisible inside ChatGPT, Perplexity and Google AI Overviews. AellēX tracks citation rates across every AI surface and feeds the content infrastructure that earns those citations.

Citation tracking across AI Overviews, Perplexity, ChatGPT and Claude SEO, AEO and GEO unified into one ranking system Google Business Profile calls, directions and clicks attributed Programmatic content against emerging query patterns
AI citation rate · last 30 days tracked
AI Overviews43.8%
Perplexity33.3%
Claude31.8%
ChatGPT21.4%
04
Grant Documentation Engine

Funding programs did not know they qualified for.

The access to care data AellēX generates every day is precisely what grant funders require. Patients reached, zip codes served, insurance mix, diagnosis distribution, formatted into SAMHSA, HRSA and state submissions.

SAMHSA, HRSA and state templates pre built Documentation generated from operational data, not assembled by hand Access to care reporting audit ready at any moment Award amounts connected back to operating data for renewal cycles
Grant pipeline · active applications
CCBHC Expansion · SAMHSA$750K under review
State Opioid Response · SAMHSA$480K drafting
Behavioral Health Block Grant · Texas HHSC$320K awarded
Mental Health Equity · RWJ Foundation$150K drafting
AellēX

The platform, as operators see it.

AellēX is our software, built for one category and nothing else. It is where the acquisition operation lives. Every lead captured, every follow up sent, every call and form tracked, every intake routed, every admission attributed, in one HIPAA aligned system. It is how we answer the only question that matters. Which dollar produced which patient. 37,200+ admissions attributed, 28% more than a year ago. What follows is the screen an operator opens on their own program. Switch to the platform aggregate to see the same system across every program running on it.

Operator view · single program
One program · last 30 days
Active Multi program
Admissions
87
↑ 22.4% vs previous period
Cost per admit
$618
↓ 35% below benchmark
Ad spend
$78K
Across 5 channels
Program ROAS
12.8x
On admission revenue
Module status
Attribution engine87 attributed
Intake automation22s average
Organic & AI search38.4% citation
Grant engine2 active drafts
Compliance layerAll BAAs current
AI citation rate · last 7 days
AI Overviews48.2%
Perplexity36.7%
Claude34.1%
ChatGPT23.9%
Acquisition health score
88/ 100 · up 14 points in 30 days
Attribution94
Intake speed91
Compliance86
Diversification79
Live activity
New inquiry · L-2841
Google Ads · BCBS PPO · 94 score
2s
Admission confirmed · L-2829
Organic · Aetna · attributed
4m
Benefits cleared · L-2837
Meta · Cigna PPO · routed
7m
Grant draft updated
SAMHSA · CCBHC · 64% complete
12m
01

Funnels & landing

Behavioral health funnels that route a family to the exact level of care they need, built per program, per market, per level of acuity.

02

Lead capture

Every call and every form tracked to the campaign, keyword and creative that produced it. Nothing arrives unattributed.

03

AI lead nurturing

Personalised follow up fires within seconds and keeps working across text, email and call until a human connects. No extra burden on your team.

04

Intake & scheduling

Scored on intent and insurance, routed to the right coordinator, scheduled in one place, with every attempt, outcome and timestamp logged.

05

Attribution & reporting

Multi-touch attribution from first search to confirmed admission, live, broken out by channel, campaign, keyword and program.

06

Compliance layer

PHI never reaches an ad platform. Hashed server-side conversions, encryption in transit and at rest, role-based access, full audit logging, BAAs in place.

Omni-channel across Google, YouTube, Meta, TikTok and Bing · built for SUD, mental health, dual diagnosis and high-acuity care

Security & compliance
HIPAA aligned architectureBy design
Business Associate AgreementsEvery vendor
PHI in ad platformsNever
Conversions passed server-sideHashed
Encryption in transit and at restStandard
Access controlRole-based
Audit loggingFull history
Connects to what you already run
KipuEMR
BestNotesEMR
Salesforce Health CloudCRM
HubSpotCRM
Central ReachPractice
Google Ads, Meta, TikTok, Bing, GA4Media
Call tracking and form captureNative

Admissions staff keep working where they already work. Attribution happens underneath.

AellēX · Intelligence Layer

An analyst on call, built into the platform.

Every program on AellēX gets a layer that reads its own data, explains what is happening, and surfaces the opportunity and the risk before the pacing cycle closes. Not a media buyer. Not autopilot. A trained analyst pointed at the acquisition data, waiting when you log in.

Partner Intelligence Layer · analyzing program performance
What is happening

Google Search is producing the highest quality admissions this period. Cost per admit fell 18% week over week as branded query volume grew. Meta CPM is up 23% across recovery audiences, but admit conversion is holding because intake response time stayed under 30 seconds. Bing performance on non branded queries is concentrated in a single high intent cluster, which creates concentration risk if that cluster softens.

Opportunity

Google exact match is converting at 5.8x while Meta broad sits at 4.2x. Moving 15% of Meta broad spend to exact match projects six to nine additional admits per month at current CPA.

Watch

Two new competitors entered "rehab near me" auctions across multiple metros this week. Bid pressure should compress the current cost advantage within two to three weeks.

Risk

Bing non branded volume is 74% concentrated in one keyword cluster. If it softens, admit volume drops with no buffer. Diversifying across two to three clusters stabilizes it.

› Ask anything about your acquisition data
Why is Meta underperforming Payer mix vs last quarter Forecast Q3 admissions Best referral sources
AellēX · Access

The platform, or the people who built it.

License AellēX for your in house team, or bring in Aellē Digital to operate it end to end. Most programs start with the platform. The ones that pull furthest ahead hand us the operation.

Platform

License AellēX

The operating system, deployed against your program, run by your team. Attribution, intake automation, AI search tracking and grant documentation from day one.

Full attribution engine, first touch through admission Sub 30 second automated intake response AI search and citation tracking Grant documentation generated from live data Onboarding and support from the team that built it
Live in 14 days
Platform and practice · recommended

Partner with Aellē Digital

The same platform, with Aellē operating the acquisition inside it. Media, creative, intake workflow and grant capital handled by the people who can see every signal the system produces. This is where the performance actually separates.

Everything in the platform subscription Paid media, organic and AI search operated end to end Intake workflow built and tuned against your census Aellē Capital working the grant pipeline alongside acquisition Spend reallocated weekly against confirmed admissions
Software and operators, one accountability line
Who It Is For

Three operator profiles. One operating system.

AellēX is configured to the operational shape of the program. These are the three most common deployment profiles.

Multi location

Group with payer mix exposure

Multiple locations and levels of care. Census uneven across sites. High spend, opaque attribution. Payer mix tilting inconsistently by location.

Cost per admit by location and payer type Reallocation toward commercial PPO sources Census predictability across sites
Single site

Detox or residential with census volatility

Bed occupancy swings week to week. Cost per lead climbing. Admit conversion unclear. A few sources drive most beds and none are formally mapped.

True cost per admit by source Sub 30 second response on every inquiry Visibility into the sources actually producing admits
Continuum

PHP, IOP or OP with referral collapse

A primary referral channel has softened. Pipeline visibility fragmented. Length of stay and step down progression untracked back to source.

Referral source diversification Lifetime value by channel including step downs Closed loop attribution through discharge
How It Works

From first search to confirmed admission, in one continuous loop.

01

Traffic

Search, social, organic, referral. Every channel routed into one system.

02

Capture

Form, call or chat captured with full source attribution attached.

03

Engage

Response under thirty seconds. Scored on intent. Routed to the right counselor.

04

Pipeline

Visible from new inquiry through qualification to admission.

05

Admission

Admission recorded and the outcome tied back to its original source.

06

Attribution

Dollar in, patient out, measured against the confirmed admission.

07

Optimization

Spend reallocated to the channels producing admissions. The loop closes.

What It Must Accomplish

The thresholds AellēX is built against.

Eight performance requirements. Every deployment is measured against these rather than against a feature checklist.

Response speed

Under 30 seconds, every time

Every inquiry receives an automated, HIPAA aligned response within thirty seconds of capture. Measured continuously, not averaged across a window.

Inquiry retention

Zero inquiry loss

No inquiry lost between channels, systems or handoffs. Every signal preserved with its source attribution intact.

Attribution

Real time, not retrospective

Attribution calculated continuously as data arrives, not produced by a month end batch. Decisions made on live numbers.

Compliance

HIPAA aligned by default

PHI handled with BAAs across every vendor in the data path. Encryption at rest and in transit, audit logging on every access.

Multi program

Built for parent organizations

Native support for parents operating multiple programs. Roll up reporting, drill down attribution, separate budgets per location.

Grant funding

Documentation as a byproduct

Access to care reporting generated from operational data. SAMHSA, HRSA and state submissions ready without manual assembly.

Deployment

14 day onboarding

From signed agreement to live attribution in fourteen days. Onboarding is white gloved, handoff is structured, time to value is measured.

Reliability

99.9% uptime

Infrastructure on hosting with BAAs and full observability. Incidents communicated transparently. Status published.

Measure The Gap

What an acquisition stack looks like before and after AellēX.

Before AellēX, behavioral health acquisition runs on disconnected ad platforms, intake spreadsheets and gut feel attribution. After, the same operation runs on one attribution layer with admission tied ROAS. The Acquisition Health Score measures the gap before any commitment.

Before · the leaking stack
Cost per lead is tracked. Cost per admit is not. Attribution lives in three platforms that never reconcile. Intake response averages 47 minutes. Insurance and program fit established after the call. Referrals tracked in someone's head or a stale sheet. Marketing reports clicks. Leadership reports census. Compliance posture unclear. Spend decided on lead volume rather than admits.
Typical score before · 34 of 100
After · the unified system
Cost per admit calculated weekly with confidence intervals. One attribution layer across paid, organic, AI and referral. Sub 30 second automated intake response. Insurance and program fit scored before counselor pickup. Referrals tracked with measured contribution per source. One report, tied to admissions and revenue. BAAs in place, audit trail on every access. Spend reallocated weekly on admit conversion.
Typical score after · 88 of 100
Acquisition Health Score

A 100 point read on where your acquisition is leaking.

A composite across four dimensions: attribution quality, intake performance, compliance posture and channel diversification. The audit returns a personalized score with a 15 page breakdown of where the points are going and what each one is worth in admissions.

Attribution94
Intake speed91
Compliance86
Diversification79
Access

The audit is run by our team against your live data, so we hold a limited number of slots each month. Qualified centers are scheduled in the current cycle. Everyone else is placed on the waitlist and receives the quarterly category benchmark in the meantime.

Licensed behavioral health program Active acquisition spend Operator or leadership sponsor on the call
Request your health score
15 pages · personalized · no cost to qualified centers
Integrations

Built to integrate with your stack.

AellēX is the layer between marketing spend and admissions. It connects to the systems your team already runs on, without ripping anything out.

Behavioral health EHR and CRM
KIPUSunwaveLightning Step BestNotesSalesforce Health CloudHubSpot AllevaSigmund AURACareLogic TheraNestSimplePracticeAthenahealth
Analytics and tracking
GA4Google Tag ManagerGoogle Ads Meta Conversions APISegmentLooker Studio PostHogSearch ConsoleSemrush
Call tracking and communication
CallRailCallTrackingMetricsInvoca TwilioAircallRingCentral Five9IntercomZendesk

Custom integrations are scoped during onboarding. Systems not listed here have either been integrated before or can be configured.

Three Ways Forward

See AellēX configured against your program.

If you are evaluating Aellē, book a call and we will walk through what AellēX looks like running on your acquisition data. If you are operationally ready, request access and we will have you live in fourteen days. If you want to see where the current stack is leaking first, request the score.