Aellē is the patient acquisition operating system behavioral health programs run on. Every search, every inquiry, every admission tracked, attributed and tied to revenue. Built for operators who measure in admissions, not impressions. 37,200+ admissions tracked to the dollar that produced them.
The platform connects acquisition channels, intake, attribution and compliance into one system measured against confirmed admissions. Three modules, one data model, no reconciliation between tools.
Every channel measured against confirmed admissions rather than impressions or clicks. The question every behavioral health board asks, answered with a method rather than an estimate.
Industry data shows response under five minutes produces materially higher conversion. The platform responds in under thirty seconds, automatically, every time. Each inquiry is scored on intent, insurance match and program fit before a human sees it.
Most behavioral health programs are invisible inside ChatGPT, Perplexity and Google AI Overviews. The platform tracks citation rates across every AI surface and feeds the content infrastructure that earns those citations.
Aellē is our software, built for one category and nothing else. It is where the acquisition operation lives. Every lead captured, every follow up sent, every call and form tracked, every intake routed, every admission attributed, in one HIPAA aligned system. It is how we answer the only question that matters. Which dollar produced which patient. 37,200+ admissions tracked, 28% more than a year ago. What follows is the screen an operator opens on their own program. Switch to the platform aggregate to see the same system across every program running on it.
Behavioral health funnels that route a family to the exact level of care they need, built per program, per market, per level of acuity.
Every call and every form tracked to the campaign, keyword and creative that produced it. Nothing arrives unattributed.
Personalised follow up fires within seconds and keeps working across text and email until a member of your admissions staff connects. No extra burden on your team.
Scored on intent and insurance, routed to the right coordinator, scheduled in one place, with every attempt, outcome and timestamp logged.
Multi-touch attribution from first search to confirmed admission, live, broken out by channel, campaign, keyword and program.
PHI never reaches an ad platform. Hashed server-side conversions, encryption in transit and at rest, role-based access, full audit logging, BAAs in place, SOC 2 Type 2 certified.
Omni-channel across Google, YouTube, Meta, TikTok and Bing · built for SUD, mental health, dual diagnosis and high-acuity care
Admissions staff keep working where they already work. Attribution happens underneath.
Every program on Aellē gets a layer that reads its own data, explains what is happening, and surfaces the opportunity and the risk before the pacing cycle closes. Not a media buyer. Not autopilot. A trained analyst pointed at the acquisition data, waiting when you log in.
Google Search is producing the highest quality admissions this period. Cost per admit fell 18% week over week as branded query volume grew. Meta CPM is up 23% across recovery audiences, but admit conversion is holding because intake response time stayed under 30 seconds. Bing performance on non branded queries is concentrated in a single high intent cluster, which creates concentration risk if that cluster softens.
Google exact match is converting at 5.8x while Meta broad sits at 4.2x. Moving 15% of Meta broad spend to exact match projects six to nine additional admits per month at current CPA.
Two new competitors entered "rehab near me" auctions across multiple metros this week. Bid pressure should compress the current cost advantage within two to three weeks.
Bing non branded volume is 74% concentrated in one keyword cluster. If it softens, admit volume drops with no buffer. Diversifying across two to three clusters stabilizes it.
Aellē runs on its own. Subscribe to the platform, connect your systems, and keep the team you already have. For the best results, let Aellē Digital run everything that drives your admissions.
The operating system, deployed against your program, run by your team. Attribution, intake automation and AI search tracking from day one.
The same platform, with Aellē Digital running your media on it. Media, creative and daily optimization run by the people who can see every signal the platform produces. This is where the performance actually separates.
The platform is configured to the operational shape of the program. These are the three most common deployment profiles.
Multiple locations and levels of care. Census uneven across sites. High spend, opaque attribution. Payer mix tilting inconsistently by location.
Bed occupancy swings week to week. Cost per lead climbing. Admit conversion unclear. A few sources drive most beds and none are formally mapped.
A primary referral channel has softened. Pipeline visibility fragmented. Length of stay and step down progression untracked back to source.
Search, social, organic, referral. Every channel routed into one system.
Form, call or chat captured with full source attribution attached.
Response under thirty seconds. Scored on intent. Routed to the right counselor.
Visible from new inquiry through qualification to admission.
Admission recorded and the outcome tied back to its original source.
Dollar in, patient out, measured against the confirmed admission.
Spend reallocated to the channels producing admissions. The loop closes.
Seven performance requirements. Every deployment is measured against these rather than against a feature checklist.
Every inquiry receives an automated, HIPAA aligned response within thirty seconds of capture. Measured continuously, not averaged across a window.
No inquiry lost between channels, systems or handoffs. Every signal preserved with its source attribution intact.
Attribution calculated continuously as data arrives, not produced by a month end batch. Decisions made on live numbers.
PHI handled with BAAs across every vendor in the data path. Encryption at rest and in transit, audit logging on every access.
Native support for parents operating multiple programs. Roll up reporting, drill down attribution, separate budgets per location.
From signed agreement to live attribution in fourteen days. Onboarding is white gloved, handoff is structured, time to value is measured.
Infrastructure on hosting with BAAs and full observability. Incidents communicated transparently. Status published.
Before Aellē, behavioral health acquisition runs on disconnected ad platforms, intake spreadsheets and gut feel attribution. After, the same operation runs on one attribution layer with admission tied ROAS. The Acquisition Health Score measures the gap before any commitment.
A composite across four dimensions: attribution quality, intake performance, compliance posture and channel diversification. The audit returns a personalized score with a 15 page breakdown of where the points are going and what each one is worth in admissions.
The audit is run by our team against your live data, so we hold a limited number of slots each month. Qualified centers are scheduled in the current cycle. Everyone else is placed on the waitlist and receives the quarterly category benchmark in the meantime.
The platform is the layer between marketing spend and admissions. It connects to the systems your team already runs on, without ripping anything out.
Custom integrations are scoped during onboarding. Systems not listed here have either been integrated before or can be configured.
If you are evaluating Aellē, book a call with Aellē Digital and we will walk through the platform running on your acquisition data. If you are operationally ready, request access and we will have you live in fourteen days. If you want to see where the current stack is leaking first, request the score.
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